[Skip to main content] [Skip to secondary navigation]

here's some we made earlier

examples of our work

Brand development - Retrospective Records

Launched in October 2008, RETROSPECTIVE is a label specialising in vintage music from entertainers of yesteryear, both popular and jazz. New releases are issued every month delivering the finest performers from music hall to jugbands to rock ‘n’ roll!

For the RETROSPECTIVE label a new identity was required, consisting of not only a logo, but also a style that would be used for the complete series of CDs. The client had some very important criteria that had to be met; the design for every CD cover had to be visually striking and relevant to the music and period; the series needed to have a consistent look, but each cover had to have its own identity; the brand had to remain fresh and strong throughout the entire series; design costs had to remain consistent for each release.

We met all of these criteria with our design which consists of a structured cover layout with set areas for the title, logo and images. Royalty free images and period fonts are used to reflect the era and music and along with the clever use of colours.

All the images and fonts used throughout the series are added to a database ensuring that they are not only readily available and are not used repetitively, along with the structured design layout this ensures that each CD can de designed on time and to budget.

© Doubletake Design Ltd.
Doubletake Design Ltd.: 1 Caspian Point, Cardiff Bay, Cardiff, CF10 4DQ | Tel: +44 (0)2920 444133
Doubletake Design Ltd.: Registered Company Number: 5755481: VAT Registered 811 2662 61